George Wu

George Wu is a creative known for bringing unexpected joy to everything she touches. Her work spans film, installation, graphic design, and events.

A Royal College of Art graduate, currently working as Design Director at Mother Design, she has created sound experiences for BBC Sounds, pop-ups at Selfridges, and a music video for a band of chickens for Download Festival. She co-founded The Poundshop to make design accessible and affordable, and recently founded Para Para, creating animated umbrellas that come to life via a webapp. Her work has earned recognition including an HClub British Council Creative Entrepreneur award and a Cannes Silver Lion.

Her work bridges commercial projects and personal experiments, always seeking to bring a sense of play and surprise to everyday objects and experiences.

  • You, in a nutshell?

    A creative magpie and queen of the side hustle, who is addicted to learning as many crafting skills as she possibly can.

  • Where is home?

    Hove, UK

  • What did you wanna be when you grow up?

    An accountant. My dad said it was a good job.

  • What did you become?

    A designer, video director, puppet maker, wannabe quilter.

  • If you were an object?

    A teapot.

  • The best gift you ever got?

    My dog, Stevie Wonder.

  • The best gift you ever gave?

    A quilt I made for my son, depicting all the food I craved or made me vomit so he can feel bad about it when he is grown. 

  • Your most prized possession?

    My terrazzo kitchen counter. I can never move.

  • The ugliest item you own and dearly love?

    This Wham tee shirt. It's so thin I have never dared to wear it.

  • A coveted yet clearly unaffordable item?

    A Molly Goddard Dress.

  • A contemporary kindred spirit?

    Olafur Eliasson.

  • An all-time hero?

    Alexander Calder.

  • A side hustle?

    Para Para, my brand of animated umbrellas.

  • A proud moment?

    Winning a Cannes Lion
    for a music video made of dad puns. 

  • An obsession?

    Miniature animals.

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