
George Wu
George Wu is a creative known for bringing unexpected joy to everything she touches. Her work spans film, installation, graphic design, and events.
A Royal College of Art graduate, currently working as Design Director at Mother Design, she has created sound experiences for BBC Sounds, pop-ups at Selfridges, and a music video for a band of chickens for Download Festival. She co-founded The Poundshop to make design accessible and affordable, and recently founded Para Para, creating animated umbrellas that come to life via a webapp. Her work has earned recognition including an HClub British Council Creative Entrepreneur award and a Cannes Silver Lion.
Her work bridges commercial projects and personal experiments, always seeking to bring a sense of play and surprise to everyday objects and experiences.
You, in a nutshell?
A creative magpie and queen of the side hustle, who is addicted to learning as many crafting skills as she possibly can.
Where is home?
Hove, UK
What did you wanna be when you grow up?
An accountant. My dad said it was a good job.
What did you become?
A designer, video director, puppet maker, wannabe quilter.
If you were an object?
A teapot.
The best gift you ever got?
My dog, Stevie Wonder.
The best gift you ever gave?
A quilt I made for my son, depicting all the food I craved or made me vomit so he can feel bad about it when he is grown.
6 gems from our bazaar?
Your most prized possession?
My terrazzo kitchen counter. I can never move.
The ugliest item you own and dearly love?
This Wham tee shirt. It's so thin I have never dared to wear it.
A coveted yet clearly unaffordable item?
A Molly Goddard Dress.
A contemporary kindred spirit?
Olafur Eliasson.
An all-time hero?
Alexander Calder.
A side hustle?
Para Para, my brand of animated umbrellas.
An obsession?
Miniature animals.