Ella Lim

Verloop , United States

Meet Ella, the colourful mind behind Verloop, a knitwear brand that treats leftover yarn like a playground. Raised inside her family’s knitting factory in the Philippines, Ella grew up around machines, materials and the logic of production. Where others see excess yarn as waste, she sees potential for beauty.

You, in a nutshell?

"A curious human who loves her family, colors, and making things."

Where is Home?

Singapore.
What did you want to be when you grow up?

An artist, anthropologist or radio DJ.
What did you become?

A designer and entrepreneur.
A turning point?

I slowed down during COVID and finally learned how to enjoy the “process.”
The best gift you ever received?

A surprise trip to Therme Vals during a challenging time.
The best gift you ever gave?

A kids lion dance costume for my daughter.
Your most prized possession?

Cigar boxes filled with old photos of friends from our school days, reminders of when the livin’ was easy!
The ugliest item you own and dearly love?

Everyday, I drink my coffee from this photo mug, a sentimental gift from my mom.
A coveted yet clearly unaffordable item?

The Sushi Chair by the Campana Brothers.
A contemporary kindred spirit?

Nathalie du Pasquier.
An all-time hero?

Armi Ratia.
A proud moment?

Receiving Verloop’s first order from the MoMA Design Store — 8 years ago and counting!
A recent project?

Art prints made from found yarn scraps at our factory.
A scoop?

Working on an art collab using paper we developed from our factory’s yarn waste.