Thainess book

Discover the vibrant creative energy shaping modern Thailand with Thainess: Thai Creativity Today. Edited by Paul Rojanathara and published by Gestalten, this visually rich hardcover explores the artists, designers, chefs, and cultural innovators redefining contemporary Thai identity.

Through compelling profiles and striking photography, the book highlights a new generation of creators who blend tradition with forward-thinking ideas, demonstrating how cultural heritage and innovation coexist in Thailand’s evolving creative landscape. The collection showcases the country’s rising “soft power,” revealing how design, food, art, and fashion are shaping Thailand’s influence on the global stage.